Early Years



Renier van Rooyen was born in 1931 in Kenhardt in the Northern Cape. His childhood was typical to those of most Afrikaner children born in the platteland (country districts) in the pre-Second World War era, and was characterized by a degree of economic deprivation, but which in return, offered an abundance of character-forming outdoor activities. Renier’s innovative nature enabled him to earn money from a variety of part-time jobs, e.g. he received two shillings and sixpence per month (later £3) for rolling the public tennis courts, he chopped wood for elderly people at six pence a bundle, and worked as a cinema usher at the local (school) movie house. He enjoyed sport such as rugby, tennis, boxing and wrestling and managed to buy himself a used bicycle and a mouth organ from his hard-earned pocket money. Renier went to school in Kenhardt at the age of six and proved to be an above average scholar, finishing at the top or close to the top of his class throughout his school career. He had the help of a very able school principal, W.A. Burger, who offered extra classes and encouraged Renier to read widely. 

His father became an alcoholic during the war years and he died of a related illness in 1947. Without their principle breadwinner, the family went through difficult times, which were only alleviated when Renier’s two brothers, Gert and Frans, and his sister, Baba, in succession left school prematurely to find employment and helped to subsidize the family. Their assistance also enabled Renier to complete his high school education in 1948. After school Renier worked as clerk for the Department of Justice in Kuruman for six months before he was transferred back to Kenhardt to the Receiver of Revenue’s office. He then took up a job with the mining concern in Upington as recruiting officer, secretary and buyer, and learned many facets of his future business firsthand, such as the purchasing function and the value of price comparison.  
About six months later, in 1952 at the age of 20, he opened his own accounting and agency services business in a rented office in Upington. His business included helping farmers with their tax returns and bookkeeping and he also supplied equipment like windmills and wire. He was then asked by a previous boss, JJ Nel, to become a part-time messenger of court in Upington with the unenviable task of delivering court summonses and tallying the possessions of people in default. His experiences in this regard gave Renier crucial insight into the problems and dangers associated with buying and selling on credit. The lessons that Renier learned during these years eventually formed a cornerstone of his business philosophy: ‘It occurred to me that if I could sell essential goods for cash at lower prices, I could make a profit while saving consumers unnecessary debt’.

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